Goals to Improve Your Small Business This Year
The holidays are almost over, and a new year is ready to begin. Don’t get caught in the post-holiday slump or fall in a rut. Instead, take this time to examine yourself as a business, and set some goals to make 2017 your best year yet! Small changes can often make the biggest of differences, and January is the perfect time to set goals and make some resolutions to help keep you on track this coming year. Keep reading from some ideas to improve your business this year!
#1) Seek & Listen To Feedback
The opinion of your audience is one of your most valuable assets. Unfortunately, many small businesses fail to take full advantage of this resource. Naturally, we want our customers to be satisfied and to have the best experience possible, but many companies are so afraid of constructive criticism or a bad review that they fail to seek feedback from their customers. This year, don’t be tempted to do the same! Actively seek the opinion of your customers in every way you can. From surveys and polls to requesting reviews, actively involving your customers not only helps you improve areas of weakness, but can also help you better tailor your products and services to meet your customers needs, as well as make your customers feel valued. Social media makes it even easier to get your audience involved in your business. Make a commitment to giving your customers the voice they deserve this year. Let them know their opinion matters!
#2) Be Interactive
This year, make it a priority to not only encourage participation by facilitating the interaction of your customers, but also to be a participant yourself! Don’t let your social media pages go stale or become one of those companies who neglects to reply to posts and comments on social media Set a goal to respond to all emails and postings on social media in a timely fashion. Go beyond just answering inquires and customer service, and take part in your customers’ conversations on your pages and by commenting on their posts. Get to know your customers on a personal level and be real and approachable. Ask for feedback, as mentioned above, and also consider sparking conversations of interest to your industry. Be creative and have fun this year!
#3) Commitment to Creative Content
Content truly is king. This year set a commitment to making your content on your website, blog, and social media pages the best it can be. Don't let your content be solely sales pitches and ads this year. Post content and articles that let your audience and customers get to know you and your company better, and that would also be of use to them. Support neighboring businesses and charities that you are passionate about. DIYs and behind-the-scenes posts are also fun. The possibilities are endless. Consider reading some of our past posts for even more ideas. Be unique and creative, and above all, be committed to posting quality content this year.
The New Year is a perfect time to help your small business turn a new leaf. This can be your best year yet. To learn more about our online marketing options, or if you need help bringing your small business into the social media world contact Corporate Graphics of America today at 773-481-2100, by email, or through the Contact Us Form.
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