Budget Friendly Holiday Marketing
It’s the busiest and most important shopping season of the year. Naturally you want to maximize your success and sales, but as a small business you may not have the biggest marketing budget. Amping up your marketing efforts for the holidays doesn't have to be expensive or overly time consuming. With a little creativity and elbow grease, you can give your customers the personalized experience they are looking for and that will set you apart from your competitors, all while keeping costs to a minimum. Keep reading for some budget friendly ideas and tips from Corporate Graphics on how to make the most of this holiday season!
Update Website & Social Media Pages
You most likely already spend time getting your store festive and in the holiday spirit, so why not take it a step further? Social media and the internet is a huge influence on your customers. So, show some holiday cheer on your social media pages by updating your profile pictures, logos, and cover images with a Christmas or holiday theme. It doesn’t have to be elaborate, but remember the smallest of touches can sometimes make the biggest difference. Consider posting a group photo of all your employees with a special holiday message as your cover photo, or put a Santa hat or holly berries on your logo. Many apps or free internet programs make this task free and easy for the layperson to do.
Consider extending your hours during the Christmas season, even if only by an hour. Many people wait to the last minute to do their shopping or have a last minute party to attend. Staying open longer, even if only for a short time, can really serve those last minute shoppers or working individuals, who otherwise may not be able to make it into your store. Try partnering with neighboring businesses and consider hosting an after hours shopping event. Don’t be afraid to think outside of the box and remember to make it fun!
Create Ready Made Gift Packages
Make the most of what you already have and give convenience to your customers by packaging your products together in gift sets or gift baskets. Products that are commonly bought together or that complement each other can be prepackaged together and wrapped to create a fun, convenient gift for last minute shoppers. Be creative and have fun. Also consider grouping items in your store by category to make it easy for your customers. For example, create table of items that would be good stocking stuffers. Consider offering gift cards and certificates for quick and easy last minute gifts as well. You could even include free candy and a card with every gift card purchase, or set up a self- service gift wrapping station that is free to use with any purchase.
Get a head start on beating the January sales slump, by giving out coupons with purchases that are valid for the new year. This will encourage sales and increase store traffic for the new year. Also consider giving special rewards and incentives with bigger purchases, such a free gift card or service with every $50 or $100 purchase. Do whatever works for you and your business. Another idea is to hand out a calendar that is branded and includes coupons for each month of the year. The possibilities are endless!
Holiday marketing doesn’t have to be elaborate or expensive to be effective. For more creative ideas like these or help designing new printed marketing materials, contact Corporate Graphics of America today at 773-481-2100, by email, or through the Contact Us Form.
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