Why Business Cards Are Still Relevant
In today’s digital world, where almost everyone has a smartphone or tablet, you might be tempted to think that something like the business card is outdated and irrelevant. Wrong! The business card is just as important today as it was fifteen years ago and won’t be going anywhere anytime soon. This important piece of print marketing is an essential for every small business or young professional. Keep reading to learn how yet technology has certainly changed the business world, that this piece of print marketing remains a standard in the industry.
Business cards are an easy way to exchange contact information, and in today’s digital age, personal, face-to-face, interaction is dwindling. Business cards facilitate personal communication, something social media cannot replicate. Shaking someone’s hand, making eye contact, and handing them your business card is personal and can make a much more lasting impression that lasts beyond the click of a mouse. Personal communication will always be the most effective form of marketing.
As we mentioned above, social media lacks the physical and personal contact that business cards so easily facilitate. Handing someone your businesses card is often quicker than you relaying info while they are entering it into their device. They ensure the accurate exchange of information. Think about it. How many times have you entered someone’s email or phone number wrong into your phone? The business card eliminates this problem. Also, business cards don’t have batteries that go dead or need access to wifi to work, and are accessible to everyone, even those who don’t own smartphones.
Business cards can also be used to express your business’s personality and culture and can make an impression that might not be translated via social media or email. A quality, well-designed business card gives your small business a sense of legitimacy and professionalism. Creative business cards that help showcase your culture and personality are also more likely to get shared and passed on. The design possibilities are endless and can be customized to fit any industry or type of business. For ideas on designing your perfect business card (click here).
The business care is a cost effective, customizable tool that can be taken anywhere and that transcends technology. Don’t underestimate the power of this marketing tool. For more ideas on making the most of your print media marketing campaign or for help designing a business card that perfectly expresses your company’s culture and personality, contact Corporate Graphics of America today at 773-481-2100, by email, or through the Contact Us Form.
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